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Different types of Public Affairs

by Minoas Vitalis
Reading Time: 5 minutes

If you’re just starting your career in the field and wondering what kind of public affairs job is right for you, this guide is for you. We’ll go over what is public affairs and what it entails. After that, we’ll touch on the different types of public affairs positions and what you can expect, so you can get a better idea of what might be the best fit for your skills and interests. To conclude, we’ll answer some frequently asked questions about public affairs.

What is Public Affairs and what does it entail?

In the simplest terms, public affairs is the field of advocacy and communication. Professionals in this field work to influence public policy and opinion on behalf of their clients or employers. It’s all about working with different stakeholders and trying to get your message across to them in the most effective way possible. This can involve a lot of different activities, such as media relations, lobbying, community outreach, and more.

There is no set form for job titles in Public Affairs and the duties of each job can vary widely depending on the type of organisation you work for and the clients you represent. Those working in the field can be described as public affairs practitioners, political consultants or advisors, EU affairs researchers, corporate or regulatory affairs professionals, campaign or advocacy specialists, or corporate communication professionals amongst many other titles.

It is also important to clarify here that Public Affairs is different from Public Relations, as the two are often confused. Public Relations is about managing and improving the reputation of an organisation or individual, whereas Public Affairs is about trying to influence public policy.

Types of Public Affairs Positions and skills needed to succeed 

Now that we’ve answered the question “what is public affairs,” it’s time to take a closer look at the different types of positions available in this field. Here is a brief overview of some of the most common positions and tasks you can expect to be doing:

Lobbyists: Lobbyists are perhaps the best-known type of public affairs professional. They work on behalf of their clients to try and influence public policy. This can involve meeting with government officials, organising grassroots campaigns, and doing research. To be successful in this role, you’ll need to be well-informed about the issue you’re lobbying for, as well as good at networking and persuading others.

Media Relations Officers: Media relations is all about managing the relationship between an organisation and the media. This can involve proactively pitching stories to journalists, responding to media inquiries, and organising press conferences. If you’re working in media relations, you’ll need to be able to think on your feet and have excellent written and verbal communication skills. Public Affairs professionals perform PR duties from a political point of view because the media can shape public opinion, and public opinion can influence a more beneficial policy for the organisation they represent.

Researchers and media monitors: Researchers and media monitors provide the research that public affairs practitioners rely on to do their job. This can involve collecting data, monitoring news and social media, and writing reports. If you’re working in research, you’ll need to be good at gathering and analysing information in a concise and honest manner. Researchers and those monitoring the media perform an important role because it is vital for public affairs professionals to be up-to-date on the latest developments in politics. Those tasks are usually performed by those in more junior positions and they are achieved by monitoring the media, and the sites of Government or European institutions and by conducting research and writing reports which are then used by more senior lobbyists to shape their strategies.

Event organisers: Event organisers are responsible for planning and executing events such as conferences, seminars, and workshops. This can involve booking venues, arranging transportation, and promoting the event. If you’re working in event management, you’ll need to be well-organised and good at multitasking. Event organisation is important in Public Affairs because it is one of the ways relationships are developed with different stakeholders.  It is also a way of disseminating information and attempting to influence large groups of people at once.

Responsible for marketing to Government bodies: This type of public affairs professional is responsible for marketing their organisation’s products or services to government bodies. This can involve preparing tenders, making presentations, and organising trade fairs. If you’re working in government relations, you’ll need to be knowledgeable about the procurement process and have strong sales skills. Marketing to Government is important because it ensures that the products and services an organisation offers are known about by those who make the decisions regarding what is purchased by the Government, as Government bodies can become big clients.

To sum up, public affairs is a broad field that covers many different types of positions. The most important thing for success in any public affairs role is to have a deep understanding of the issue you’re working on. Other important skills include excellent communication and networking abilities, as well as the ability to think on your feet.

Frequently Asked Questions

– What is the job outlook for public affairs careers?

The job outlook for public affairs careers is positive, as the field is expected to grow in the coming years. This growth is largely due to the fact that more and more organisations are recognising the importance of having a strong public affairs strategy. It is also because developments in politics like Brexit and the invasion of Ukraine have led to an increased demand for experts who can advise on how these changes will affect different industries.

– What are the most important skills for success in public affairs?

The most important skills for success in public affairs are excellent communication abilities, strong networking skills, and the ability to think on your feet. Other important skills include a deep understanding of the issues you’re working on and excellent research abilities.

– What are the different types of public affairs careers?

Some of the different types of public affairs careers include researchers, media monitors, event organisers, and those responsible for marketing to government bodies. Each role has its own unique set of skills and knowledge requirements. However, some skills,  such as excellent communication abilities, are important for success in any public affairs role.

– What is the best way to get started in a public affairs career?

If you want to pursue a career in public affairs, there are a few things you can do to further your education. First, you can attend a graduate or professional school program in public administration, political science, communications, or a related field. Alternatively, you can take specialized courses in public affairs or lobbying. Finally, consider interning at a public affairs firm, government agency, or non-profit organisation. This will give you the opportunity to learn about the field and gain valuable experience.


Summing up, public affairs is a broad field that covers many different types of positions. We hope  this guide has helped you to understand the different types of public affairs careers and the skills you need for success in each role. If you’re interested in pursuing a career in public affairs, be sure to further your education by taking specialised courses or interning at a public affairs firm. With the right skills and knowledge, you can be successful in any public affairs role.

Charles is a writer, practising lawyer and personal trainer who loves learning and developing himself. He graduated from Middlesex University, London with eight first-class grades in the second and third years of his law degree, and received a postgraduate offer from Cambridge University. He loves strength training, boxing and encouraging people to succeed in their pursuits (legal ones)


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